People will almost never give you their money for your reasons.
What you have to do is show people that you want their money for the exact same reasons they want to give their money to somebody/anybody and believe it or not, that’s a lot easier to do than it sounds.
Once you understand how to see what motivates another person, you can put yourself in position to show them how what you have to offer will help them do whatever
it is they’re trying to do.
That’s really the only way to get someone’s attention.
Don’t try to convince people they need what you’re selling.
Show them how what you’re selling will help them do something they’re already trying to do.
That makes your product a natural fit for what they care about.
People care about themselves first, what they’re trying to do, anyone else who seems to care about them and anything that appears to be able to help them do more of what they already want to do.
This leads me to the core concept I wish to share with you today.
All people really want is an easy way to do more of what they’ve already set their mind on doing.
They’re already headed in a particular direction and if you have a product that you can offer them as a “vehicle” to help them get there faster, you WILL get rich!
It’s much easier to hitch a ride with someone to somewhere they’re already going instead of trying to get them to take you where you want to go, which may be in the opposite direction.
You’ll encounter a lot of resistance that way.
A lot of times, that’s what we (as marketers) do. We try to convince people to do things we want them to do (like buy from us) instead of showing them how our products can help them get to the destination they’ve already picked out in their heads.
“Hitching A Ride” To Success Is Nothing New
Back in 1848 the “California Gold Rush” began.
People came from all over the world to claim their share of the wealth.
Now you would think that the people who found the most gold were the wealthiest of
the time but that isn’t exactly true.
The actual fact of the matter is that the people who consistently became rich were the ones who sold tools to those who were mining for gold.
People who never found one ounce of gold bought shovels, rugged jeans and other supplies.
Merchants who sold those tools consistently made money no matter how much gold was found.
Selling the tools people need to do something they want to do will always fill your pockets with cash.
This concept always works and it never gets stale like specific marketing strategies.
Try and wrap your mind around the concept and you’ll be able to come up with your own techniques to use it with.
Make People Have To Go Through You To Get Where They Want To Go
When you control the tools people need to do whatever is they want to do, you control the actions they take and that includes how they spend their money.
If someone has to go through you to get to their destination faster, you can’t help but make money.
You see examples of people selling tools all the time. You just have to pay attention.
Notice how many things you can’t do unless you pay someone for his or her tool to help you do it.
I Haven’t Even Scratched The Surface
There are so many ways to use the concepts I teach that it literally boggles the mind. Spend some time thinking about how you can “hitch a ride” with people who are looking to spend money to get to their destination and I’m sure you can come up with more than a few ideas.
When you see people doing something they want to do, think about ways to get them to pay you to help them do more of it.
By doing that, you won’t need tons of specific ideas from me because you will be able to come up with your own. I just wanted you to understand the basic idea of how this works.
Once you understand the basic idea, you’ll never be at the mercy of “gurus” constantly trying to peddle specific ideas and strategies on you because you’ll understand the big idea behind how and why they work.
If you look at it, all the gurus do is “hitch a ride” on your desire for a better life by giving you what you think you need; the latest “secret” marketing ideas, tips and strategies to give you an edge over the competition.
If you think you need something else, they’ll sell you whatever it is that you’ve shown an
In other words, your major competitors (the people you learn from) are constantly trying to figure out what you want to do so they can sell you ideas, techniques and tools to help you do more of it knowing you will always pay for anything you think will get you closer to achieving whatever goals you’ve set for yourself.
When you buy from one person over another, the only reason you do is because that person has done a better job (presentation wise) of showing you that what they have to offer will help get you to your goals faster than the other guy.
This idea works when selling any type of product or service.
Find out what people want to do (many times this is as easy as asking them) then show them how your product helps them do that.
Always remember that the basis for creating products is to help people do more of something they already want to do.
For example, if people want to make more money, instead of simply showing them how, give them an easy way to do it with a minimum amount of effort.
Set everything up for them and allow them to plug into your system and get paid for sending buyers your way.